When it comes to Google, content may be king, but there’s also a lot that data-driven marketers need to do—including understanding that data is not the enemy of creativity. Jordan Koene and Marlon Glover discuss what it takes to have content that ranks, with best practices every marketer should know, and more.

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Jordan Koene: Website // LinkedIn
Marlon Glover: Website // LinkedIn
Benjamin Shapiro: Website // LinkedIn // Twitter

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