The Profit Lie Every Marketing Agency Believes

E848: Most marketing agencies claim to be "profit-driven."

Nathan Perdriau says that's a lie.

Nathan - co-founder of Blue Sense Digital - joins us to explain what it really means to connect paid media with profit, how finance and marketing intersect, and why most agencies misunderstand what drives sustainable growth.

What you'll get: - How to connect paid media decisions directly to the P&L - Why "profit-driven" agencies are often anything but - The role of financial literacy in marketing strategy - Attribution, geo-lift testing, and understanding real incrementality - When founders should stop running their own ads - Creative strategy and how much budget should go to content production - The truth about TikTok vs. Meta ad performance - The impact of AI ads and what's coming next - How 7-figure founders can break into 8 figures

Who this episode is for: - E-commerce founders scaling from 7 to 8 figures - Marketing leaders tired of fake "profit-first" talk - Paid media professionals who want to tie results to real business outcomes - Anyone interested in data-backed, financially literate marketing

Watch, learn, and rethink what "profit-driven marketing" actually means.

⭐️ Nathan Perdriau on LinkedIn - https://www.linkedin.com/in/nathan-perdriau/ ⭐️ Nathan Perdriau's agency, Blue Sense Digital - https://www.bluesensedigital.com.au/ ⭐️ Nathan Perdriau on YouTube - https://www.youtube.com/@bluesensedigital

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00:00 Introduction and Guest Background 01:31 Early Ventures and E-commerce Success 03:06 Transition to Agency Work 05:44 Profit and Loss Driven Marketing 08:47 Attribution and Experimentation in Marketing 10:46 Paid Media vs. Other Marketing Channels 12:10 Conversion Rate Optimization and Landing Pages 15:06 Black Friday Strategies and Inventory Management 21:21 Agency vs. In-House Teams 29:42 Creative Budgeting and Content Creation 33:28 The Benefit of Organic Content in Ads 37:25 Challenges of TikTok Advertising 40:04 Essential Skills for Performance Marketers 42:19 When Founders Should Stop Running Their Own Ads 50:45 The Future of AI in Advertising 56:43 Advice for Scaling from Seven to Eight Figures 01:00:14 Conclusion and Farewell

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

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