USR 342: If You Want Them To Engage, Engage

Building a business online can be difficult at times. Especially when you are putting in all the work to write content, serve your audience, and connect with people but get no interaction. It is the bain of almost every entrepreneur who is running an online business.

The best way to get engagement is to simply engage with your audience! Yes, it truly is that simple - automation is a thing of the past and simply scheduling posts and videos isn't going to cut it anymore.

Make the first move, engage first, make it personal, direct message them, or get them on the phone. Remember: YOU set the expectation of your brand for your community.

(1:11) "If you want to get them to engage… engage! Which sounds pretty simple but it's really what's lacking out there today. Most of us want to put out automated posts, generic tips, pre-recorded video."

(3:34) "The thing that now is going to get people to notice you online and truly build raving fans and an audience, an audience of impact that will allow you to build your business. It's going to come from you engaging first."

(6:05) "You're not talking about needing millions of followers. You're not talking about needing thousands of fans. You're talking about connecting with real humans in a meaningful way, that is going to engage them on an individual, custom level. In such a way that will get them bought into you, bought into your brand."

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