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173. How to Make ANY Business Go Viral (even if it's boring) ft. Kolin Jones (Amalfi Jets)

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Sep 18, 2025

Guest

Kolin Jones

Kolin Jones, founder and CEO of Amalfi Jets, shares his unconventional journey in scaling the private aviation sector with viral marketing. He reveals how TikTok skits and authentic behind-the-scenes content turned a traditionally conservative industry on its head. Kolin emphasizes that consistency and volume can outperform polished aesthetics, discussing strategies to spark interest even in 'boring' niches. He also covers the importance of building trust through personable branding and effective lead qualification to drive significant revenue.

01:54:49

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INSIGHT

Personality Outperforms Logo-Only Branding

People buy from people, not logos, so personify your brand on social media.
Build individual names and faces so clients request specific team members when booking.

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ADVICE

Be Provocative, Not Polished

Avoid copying conservative competitors and lean into authentic, provocative content.
Post high-volume, fast pieces that people remember instead of polished plane showreels.

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ADVICE

Make Boring Businesses Interesting

If your business seems boring, personify workers and lean into industry stereotypes with a twist.
Do the opposite of what competitors post to stand out and get attention.

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Personify the Brand, Not the Logo

01:09 • 6min

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Make 'Boring' Viral & Build Tech

07:29 • 4min

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Feed vs. Reels Strategy

Campaigns, Social Seeding, and SEO Hacks

16:29 • 6min

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Team Characters, Volume, and Speed

22:25 • 16min

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Criticism, Funnels, and Lead Qualification

38:03 • 9min

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Attribution, Outwork Rivals, and Scale Systems

46:35 • 16min

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Onboarding, Pricing, and What Wealthy Clients Want

01:02:48 • 18min

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Amalfi Reserve and Future Roadmap

01:20:59 • 10min

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Advice for Founders: Leadership & EQ

• Mentioned in 27 episodes

The Ride of a Lifetime

Lessons Learned from 15 Years as CEO of the Walt Disney Company

Robert Iger

In 'The Ride of a Lifetime,' Robert Iger shares his experiences and the lessons he learned during his 15 years as CEO of The Walt Disney Company. The book covers his early career, his rise to the CEO position, and his strategic decisions that transformed Disney into a global media giant. Iger discusses key acquisitions like Pixar, Marvel, and 21st Century Fox, and emphasizes the importance of leadership principles such as optimism, courage, decisiveness, fairness, and integrity. He also reflects on his relationships with influential figures like Steve Jobs and George Lucas, and how emotional intelligence played a crucial role in his business dealings. The book provides insights into Iger's vision for Disney, which included a focus on high-quality branded content, embracing technology, and expanding globally.

The 10 Minute Personal Brand Kickstart (FREE): https://the505podcast.courses/personalbrandkickstart

What’s up, Rock Nation! Today we’re joined by Kolin Jones - founder and CEO of Amalfi Jets, one of the fastest-growing private aviation companies in the world. While most of his competitors stuck to polished ads and Google keywords, Kolin flipped the script and turned TikTok into his main growth engine, racking up billions of views with provocative office skits, culture clips, and disruptive behind-the-scenes content

Kolin breaks down how to engineer virality in one of the most conservative industries imaginable, why safe is actually risky, and how consistency and volume beat aesthetics every time. From declaring war on industry “dinosaurs” to turning impressions into real revenue, he shares the exact systems that scaled Amalfi Jets from startup to tens of millions.

If you want to understand how to make any business go viral - even the ones that look boring on the surface - this episode is packed with lessons you can put into practice today.

Check out Kolin here:

https://www.instagram.com/thekolinjones/

https://www.instagram.com/amalfijets/

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Timestamps:

0:00 – Intro

1:10 – The most overlooked strategy brands don’t do on social media

2:01 – Not showing off the planes to go viral

4:21 – Kolin’s provocative approach to social media

5:27 – Declaring war on Dinosaurs

7:29 – How to make an unsexy brand viral

8:56 – Using tech & efficiency to scale Amalfi

11:03 – People buy from people

13:00 – The responsibility of flying private

15:44 – Personal Brand Kickstart

16:08 – Utilizing campaigns as a content strategy

17:17 – Strategically targeting an affluent audience

19:30 – Getting creative to generate success

21:48 – Bringing employees into content

24:02 – Building trust and brand equity with clients

25:15 – The absurd lifestyle of flying private

27:33 – Can virality be manufactured?

28:45 – Social media is a volume game

30:13 – Competing against legacy jet companies

31:51 – Why organic content beats paid ads

34:39 – Outworking and outposting competitors

38:01 – Handling criticism from the industry

39:35 – Turning views into qualified leads

44:06 – Why more friction creates better customers

45:46 – Data, attribution, and scaling systems

47:49 – Organic content as the best marketing

49:11 – Google, TikTok, and the future of search

50:32 – Copywriting & SEO for brand equity

53:31 – Competing against better-funded rivals

54:54 – Landing your first customers as a new founder

58:15 – Lessons for first-time entrepreneurs

59:45 – Scaling from $3M to $15M in revenue

1:02:44 – Using data to understand your customers

1:05:29 – Customer experience as a competitive advantage

1:08:01 – The power of branding and perception

1:09:05 – Surviving the early days of Amalfi Jets

1:10:22 – Sacrifices and risks of entrepreneurship

1:12:04 – Kolin’s mindset when building Amalfi

1:13:46 – Navigating rapid growth and challenges

1:14:55 – Why speed beats perfection in business

1:18:05 – Staying competitive in a cutthroat industry

1:18:54 – The pressure of leading a team

1:20:46 – Keeping consistency at scale

1:22:20 – Why competitors can’t copy Amalfi

1:23:17 – The importance of brand reputation

1:25:06 – Leveraging content for long-term trust

1:27:25 – Building resilience as an entrepreneur

1:28:44 – Kolin’s advice for new founders

1:30:43 – Advice to your 18-year-old self

1:32:13 – Post pod debrief

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