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042 - Building the backbone for digital food with Zhong Xu of Deliverect

May 27, 2022
Guest
Zhong Xu
Zhong Xu, Co-Founder & CEO of Deliverect, discusses the latest virtual brand marketplace for restaurants, how Unilever uses it for on-demand ice cream stores, and maximizing digital upsells through aliases and tailored promotions.
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Episode notes
1
Introduction
00:00 • 4min
2
Evolution and Pain Points of the Food Delivery Industry
04:30 • 18min
3
Global Expansion and Focus on the US Market
22:29 • 13min
4
Creating Aliases for SKUs and Maximizing Digital Upsells
35:09 • 2min
5
A/B Testing, Analytics, and Menu Optimization for Restaurants
36:59 • 4min
6
Dynamic Menus and Pricing Strategies
40:55 • 11min
7
Maximizing Sales and Engagement through Tailored Promotions
51:26 • 2min
8
The Importance of Hero Images and Getting Involved with Deliverect
53:45 • 2min