042 - Building the backbone for digital food with Zhong Xu of Deliverect
The Feed
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Dynamic Menus and Pricing Strategies
This chapter delves into the concept of dynamic menus and pricing strategies in the world of drive-thru and food delivery. The discussion covers the implementation of digital billboards to change offerings based on external factors, the automation of pricing strategies to maximize profits, and the importance of adapting prices based on customer behavior and channel profitability.
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