AI Snips
Chapters
Transcript
Episode notes
Target Specific Patient Niches
- Define who exactly you are talking to, avoiding broad attempts to please everyone.
- Use separate marketing campaigns for different patient types with distinct problems and needs.
Three Market Segments
- Your market consists of three groups: fast lane, slow lane, and sidewalk (not ready).
- Marketing must address all three groups with tailored messages to be effective.
Educate the Sidewalk Group
- Educate sidewalk group with insights and revelations that make them recognize their problem.
- Use marketing that resonates and reveals costs of ignoring the problem to health.