Wizards of Ecom #012 How to Add Blogs, Press Releases, Articles and FAQs into your Private Label Strategy with Copy Master Michael Goris
How does copy impact your business? On the show is Michael Goris a Master Copywriter and font of copy knowledge to discuss why copy is important and how you should start implementing it in your business pages. You know you have to write product descriptions, you know you have to have your profiles completely filled out, you know that there are a lot of words to accompany your images, but Michael shares the best way to build your content vault.
One of the fastest, and in many ways, the easiest ways to start easing into your brand content is to start a blog. Michael dives deep into blog strategy and content ideas to keep your blog active and help you build up your website. The most important thing to remember about creating written content is that the goal is to create more ways that people can find you online. Listen as he shares the tools you should use to dial in your SEO and make your site more visible.
Additionally, don’t forget about your frequently asked questions. You’re selling a product, think of all the questions people either have asked, or would ask about your product and go ahead and answer them. FAQs help by allowing you to write out the exact questions someone will likely Google as well as providing great value to your customers.
Listen to the end to hear the best way to deal with your out of date content and make sure that it is still working for you. Not everyone is a writer, but if you can put together a post a week to discuss your products, your business, and maybe even the businesses of your competitors, your visibility will increase over time. Your copy defines your authority online, make sure you know the best ways to make it work for you!
In This Episode:
[00:30] Welcome to the show Michael Goris, a master copy and content writer.
[01:42] Learn more about Michael and his background in writing.
[04:35] How long does it take Michael to hit his stride with a new niche? [05:19] Michael writes for both product-based and service-based companies.[06:13] What forms of copy are there and how important is copy in building a brand presence?
[09:07] Aside from blogs and FAQs, what other forms of content are important?
[13:06] Do you have to blog daily?
[15:15] Where can a person go to find topic ideas for their blog?[16:44] Are there any good planning tools for beginners?
[18:19] Should you cover your competitor’s products? How might you do that?
[21:45] Only review a competitor product if your brand has been established. Learn why.
[24:11] How do SEO and blog anatomy impact your message?
[26:28] Hear Michael chat about the anatomy of a blog from top to bottom.
[29:01] How do graphics and video come into play?
[32:08] If you later come back and add images or video will it affect the post momentum?
[35:57] Should you model a competitor’s blog if they’re already established?
[37:18] How should you deal with out of date content?
[39:26] Connect with Michael.
Links and Resources:
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