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Run a Profitable Gym

When Your Coaches Don't Suck: The Rewards for Developing Staff

Mar 13, 2025
22:23

What happens when every coach at your gym operates at an A+ level?

In this episode of “Run a Profitable Gym,” host Mike Warkentin sits down with Two-Brain Business mentor Kenny Markwardt to discuss the massive rewards of developing your training staff.

As the owner of Sandpoint Strength Conditioning in Idaho and co-host of the “Strength Coach Collective” podcast, Kenny is passionate about coach development and shares how investing in his staff’s growth transformed his gym.

He breaks down how coach ascension improves retention, gym culture and revenue—in fact, one of his coaches now generates a third of the gym’s total revenue!

Mike and Kenny talk about how to evaluate and mentor coaches to build long-term careers at your gym, how to shift from a transactional to a relationship-based coaching practice, and how to establish a structured training system for your staff.

To hear interviews with some of the top coaches in the fitness industry, subscribe to the “Strength Coach Collective” podcast, using the link below.   

Links

Coach Ascension With Karl Solberg

Strength Coach Collective Podcast

Gym Owners United

Book a Call  

01:13 - All coaches delivering at A or A+

05:02 - Good coaching helps all

09:33 - Evaluating your coaches

13:10 - Improving your coaches

18:14 - Get results today

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