Bacon Wrapped 🥓 Brad Costanzo: How To Value Your Ideas

We welcome back Brad Costanzo for another round of our mash-upped podcasts. This time we’re geeking out about real tactics to change your mindset and let yourself imagine actionable ideas. Then we dive into Brad’s processes on how to pick the ideas that will take your business to the next level.

Brad is a good friend and business partner here at The Hustle & Flowchart. He’s been branded as an “idea guy,” which means he knows how to spot, create, and capitalize on multiple business opportunities at once. He has been consulting for companies, and even experts, to scale and grow their businesses for years while helping entrepreneurs do the same thing with his podcast Bacon Wrapped Business.

When you’re done listening, don’t forget there’s two more bacon wrapped episodes to nom on. And then go get some more mindset advice from Christy Whitman.

“I don’t think thinking outside the box is the answer, that’s a faulty way to go about coming up with ideas. I think you need to get a new box.” -Brad Costanzo

Some Topics We Discussed Include:

• Why you need to take your focus off execution
• How to stop aborting your best ideas too soon
• A 4-step process to pursue the right ideas
• Balancing your internal critic with your optimist
• How to get free of “fixing problems” and find real solutions
• Using constraints to brainstorm powerful ideas
• The type of thinking that separates entrepreneurs from the pack
• Why physics and knowledge can solve any problem
• Tactics to shift your mindset (not just woo woo stuff)
• Getting on the journey of sucking less
• Defining criteria for an idea you’ll actually see through
• Find out if you are a laser or a floodlight
• How to know if your current “problem” is really a symptom of deeper business troubles

Contact Brad Costanzo:

• Bacon Wrapped Business
• baconwrappedbusiness.com/bwhustle/
• Subscribe to Brad on YouTube
• Or connect on Facebook

References and Links Mentioned:

• The Perpetual Audience Growth Course – Learn how to drive consistent, high-quality traffic day in and day out
• GenM (Sponsor) – Find marketing apprentices for $50/mo
• Otter Voice Notes
• WAVVE
• Stencil
• OmniFocus
• Day One
• Wicked Reports
• KOLBE
• Michael Simmons’s Mental Model Of The Month Club
• Joe Rogan Experience #1137 - Duncan Trussell
• This Is Marketing by Seth Godin
• Refuse to Choose! By Barbara Sher
• The Power of Moments by Chip Heath and Dan Heath
• Get A Grip by Gino Wickman
• Ready, Fire, Aim by Michael Masterson
• Bacon Wrapped Hustle Session 1 – Brad Costanzo
• How To Build A Huge Network And Buy Businesses For No Money Down – Brad Costanzo
• How To Keep Your Brain Focused On Abundance – Christy Whitman