Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

How to Crush Human Biases & Make Your Marketing Great (Again)

Nov 17, 2020

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I’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.io

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Hybrency founder, John James, believes that humans are the most important single reason businesses fail to thrive. But how do you weed out internal biases in your business?

As host of the podcast, Champagne Strategy, John specializes in deconstructing world-class strategies and growth marketing.

In this episode, he explains how to crush bias to enable your business to flourish.

Topics covered:

Looking at human biases from inside business
Look at the areas where there’s no growth and that’s where you’ll find the biases
Consider your business as a system
Reductionism and what that means to your business
Disproportionality bias. Where small little things can make a huge difference.
What is the biggest mistake you're making right now that prevents you from growing further?
How Steve Jobs and Apple gave marketing a bad name
How to fight bias
Deconstructing a products layers to find its real value

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

🤘