Open Market Everything About Boards with Aperiam Partner Corey Ferengul
40 snips
Jul 16, 2025 
Corey Ferengul, a serial CEO and board member with a rich background in leading firms like Magnetic, shares invaluable insights on board dynamics from a founder's perspective. He discusses when and how to assemble a board, the crucial roles of independent members, and best practices for engaging board meetings. Corey emphasizes the synergy between marketing and sales, and the importance of storytelling in showcasing marketing's value. With tips on effective communication, he highlights how transparency can foster trust and enhance board collaboration.
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When to Form a Board
- Don't form a board until you need one, typically when you take on significant investors.
- Use a board or advisory board to help with decisions beyond day-to-day operations.
Board Composition Essentials
- Always give a board seat to the largest investor and include an independent director.
- The independent director provides unbiased advice and doesn't represent investor interests.
Engage Boards Proactively
- Maintain regular communication with board members, especially lead investors.
- Share bad news quickly and engage them on strategic decisions before meetings.