[FFL 270] CEO and Strategic Communications Advisor Sue Jacobson on the Power of Taking Risks

Sue Jacobson is the founder and CEO of Jacobson Strategic Communications, a media and public relations firm brainstormed with legendary GE CEO Jack Welsh and New York Times bestselling author Susie Welch in 2010. She has provided public relations services to dozens of companies and organizations including the University of Pennsylvania, Education Testing Services, Pennsylvania Tourism Economic Development, the Salvation Army, and the Jack Welch Management Institute. Currently, she serves on the board of the National PBS Foundation, the Philadelphia Chamber of Commerce, the Marian Anderson Award, the Settlement Music School, and Business Forward. Additionally, she is the Commissioner of the Pennsylvania Commission of Women.

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Sue joins me today to discuss the power of having the confidence to take risks and continually challenge yourself. She explains the importance of believing it's okay to make mistakes, why it's critical to lean into challenges and obstacles, and the importance of building trust within your organization. She also shares the challenges she has faced throughout her career regarding limiting beliefs and self-doubt, how she overcame those challenges, and how having the courage to take risks has impacted the success of her career.

"When you truly believe that it is okay to make mistakes, you pick yourself up, admit it and move on; you aren't run by fear and you learn to lean into things. Then that allows you to take risks." - Sue Jacobson

Today on the Fierce Feminine Leadership Podcast:

• How her childhood and upbringing paved the way for her successful career.
• Lessons she has learned throughout her career.
• How taking risks has impacted her success.
• The importance of believing it's okay to make mistakes.
• Her challenges with limiting beliefs and self-doubt and how she overcame them.
• The importance of leaning into challenges and obstacles.
• How her communications firm got started.
• The importance of building trust within your organization - and how to do it.
• Building a company based on trust and flexibility.
• The most memorable milestones she has accomplished throughout her career.
• How social media has impacted strategic communications for businesses and organizations.
• The importance of including social media in your communications strategy.

Sue Jacobson's Strategic Communications Advice for Fierce Feminine Leaders:

1. Speak your mind.
2. Be open to being wrong.
3. Be authentic.
4. Respect everybody.
5. Laser-focus on what other people are saying.

Fierce Leadership Quotes:

• "Trust the people around you. Let them take risks, believe in them, trust them and help them grow and move forward." - Sue Jacobson
• "Lean into your mistakes. Admit them, move on, and learn from them." - Sue Jacobson
• "Empower others. Really care about other people and helping them grow. Listen to them and their needs and make sure you respond to them." - Sue Jacobson

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