What really matters and what do you really want? On today’s show Dan Nicholson and I talk about this question and what it means for your business. Too often “more” is equated with “better.” However, this is far from true sometimes.

Using concepts from his book, Rigging the Game, like optimization over maximization and closer over more, Dan Nicholson flips some conventional perspectives to help us get to the bottom of what we really want. Once we have a firm grasp on this, we can take control of our lives and actually make decisions that will actively lead us into the life that we truly desire.

Key Takeaways

• Be intentional to discover what you really want in life. Then build your business to support that.
• Focus on eliminating downsides to your business more than increasing work.
• Prioritize optimization over maximization.
• Work to get close to what you want rather that just doing more.

About Dan Nicholson

A serial entrepreneur since birth, Dan Nicholson took a detour through the “conventional” model of graduating summa cum laude with degrees in accounting and information systems, completing a fellowship at the Governmental Accounting Standards Board, working at Deloitte and various Fortune 500 companies, and being named to the 40 Under 40 list of global accountants four times. One day, Dan woke from his cloud of dissonance, tired of the corporate drudgery of meetings about meetings and future meetings. Now, he takes the conventional and applies it to the non-conventional by helping purpose-driven  entrepreneurs achieve financial certainty. 

Dan is the founder of multiple companies across finance, accounting, and software, but  his real passion is teaching entrepreneurs and small business owners. He is the founder  of CertaintyU and creator of a 20-week entrepreneurial education course and certification, Certified Certainty Advisor. The course teaches the concepts, principles  and action steps to becoming an extraordinary leader and reach the top 1% of your  industry. He is also author the USA Today and WSJ Best Seller, Rigging The Game:  How To Achieve Financial Certainty, Navigate Risk and Make Money on Your Terms,  and the host of the popular podcast, Rigging the Game, and lives in Seattle with his wife  and two daughters.

In This Episode

• [00:00] Welcome to the show!
• [04:01] Meet Dan Nicholson
• [05:39] Optimize over maximize
• [18:19] Optimizing what’s important
• [23:38] Sustainable middle ground to fight feast/famine cycle
• [26:20] Using the principle of compound interest
• [34:45] Closer vs more
• [35:45] Preference vs binary
• [40:54] Figuring out what you really want
• [48:23] Connect with Dan
• [50:18] Outro

Quotes

“But as a small business owner, you have to optimize what's the most efficient path forward towards your main priority.” [07:34] - Dan Nicholson

“At the end of the day, if you're not clear on what it's going to take to get you to where you want to be, then geez, good luck getting there.” [21:51] - Ryan Koral

“Discipline is answering the question: would I be a disciple of myself?” [30:05] - Dan Nicholson

Links

Get the The Lead Machine: Website Checklist for Filmmakers

FREE Workshop Available "How to Consistently Earn Over $100k Per Year in Video Production

While Working Less Than 40 Hours Per Week"

Join the Grow Your Video Business Facebook Group 

Find Dan Nicholson online: Rigging the Game | CertaintyU

Follow Dan Nicholson on Instagram | Facebook | Twitter

Connect with Dan Nicholson on LinkedIn

Follow Ryan Koral on Instagram

Follow Grow Your Video Business on Instagram

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