TED Talks Daily A corporate job isn’t the only path to success. Here’s where to look next | Anuj Tanna
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Aug 12, 2025 Anuj Tanna is a social entrepreneur and investor who created Mesh, Africa's first social media platform for hustle culture. He discusses how informal economies thrive with creativity and innovation. Tanna highlights the potential of micro-entrepreneurs, emphasizing identity shifts and social connections as keys to success. He critiques the traditional job market, advocating for more diverse paths to economic growth. His insights inspire entrepreneurs to unlock their potential and reimagine their career journeys.
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Informal Economy As An Engine
- The informal economy already powers most livelihoods across sub-Saharan Africa and globally.
- Supporting and investing in it can drive growth faster than trying only to create formal jobs.
Identity Drives Income Growth
- Shifting identity from 'unemployed' to 'entrepreneur' triggers rapid behavioral change.
- On Mesh, 78% reported starting or improving a business within months after joining.
Brian's Pivot From Teacher To Trader
- Brian studied to be a teacher and never saw himself as a business owner until a peer suggested it.
- He started selling fruit and charcoal and now runs three businesses saving for a permanent stall.