SBP 129: From Rosé to Reality — Cannes 2025 Wrap-Up

Meeting industry leaders in person was a significant highlight.

Personalization in marketing may be losing its effectiveness.

Martech should focus on driving results rather than just technology.

Long-term campaigns are more effective than short-term sprints.

Excess share of voice is crucial for brand success.

Creative approaches can help achieve share of voice with limited budgets.

Attention metrics are essential for effective advertising.

Wasted ad spend is a major issue in the industry.

Social purpose needs to be genuine and integrated into branding.

Networking at events like Cannes is invaluable for professional growth.