The Build Good Fundraising Podcast #95: How to use organic content to build trust at scale and attract donors, with Brynne Krispin
Social media isn’t working for most nonprofits.
If you’re watching your engagement drop while spending hours on content creation, you're likely about ready to give up on social media for good.
And no one would blame you.
That’s why we’re continuing our series on new donor acquisition by talking about these challenges head-on.
We’re talking to Brynne Krispin from Cause Fokus about how to tap into the power of empathy to actually find supporters online through social media.
In our chat, we get into:
- The challenges of using social media for fundraising
- Realistic (and unrealistic) expectations from organic content
- Incorporating empathy into your fundraising campaigns
Brynne is a social media strategist for nonprofits and purpose-driven executives. Working with NGOs, thought leaders, and policymakers in DC for the last decade, she specializes in getting people to care about complex issues that might otherwise get ignored.
Her team at Cause Fokus uses empathy-based marketing to turn passive audiences into loyal advocates
—
➡️ Join our FREE training on how to create compelling fundraising messaging that leads donors to action and raises more money, from more people, more often—simply by changing the words you use: https://www.5minutefundraisingfix.com/register
🤔 What else would you like to know about improving your fundraising and becoming an effective nonprofit marketer? Connect with Mike Duerksen on LinkedIn: https://www.linkedin.com/in/mikeduerksen/
🔔 Follow the Build Good Fundraising Podcast on your favourite podcast app—and never miss a new episode: https://buildgood.com/category/podcast/
❤️ And if you haven't yet, subscribe to our Youtube channel for more fundraising videos and actionable strategies that will help you grow your revenue and impact: https://www.youtube.com/@buildgood?sub_confirmation=1
Thanks for listening!
----
#Fundraising #Nonprofit #Philanthropy #Marketing
Interested in working with a fundraising agency to grow your nonprofit?
BuildGood is a fundraising agency that helps nonprofits raise more money from individual donors. Let our team of experts create your fundraising appeals, emails and newsletters for you, and reclaim the time to do the thing only YOU can do: build genuine, human, personal relationships with your donors.
You’ll add proven expertise to your team. You’ll benefit from tested and proven strategies that will make you more money. And you’ll have peace of mind that you’re putting your best foot forward with your fundraising.
➡️For more information, go here: www.buildgood.com