Bell Curve

Go-To-Market Strategies in Crypto | Jim & Myles

4 snips
Jan 21, 2025
Guest
Myles O’Neil
Guest
Jim Parillo
Jim Parillo from Figment Capital and Myles O’Neil from Delta dive into the intricacies of go-to-market strategies in the crypto space. They discuss the importance of token economics and user incentivization for startup success. The conversation also covers the phases of growth and how to identify target users at each stage. Additionally, they share insights on product positioning, community engagement, and lessons learned from pioneering founders that continue to shape the industry.
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INSIGHT

Broad Positioning

  • Present your platform broadly to reach a wider audience, avoiding overly specific categorization.
  • Craft a positioning that resonates with your target audience and aligns with your long-term vision.
ADVICE

Valuation and Dual Marketing

  • Blur the lines between L1 and other platforms to increase potential valuation and attract investors.
  • Consider how to market both the platform to developers and the token to investors/speculators.
INSIGHT

Token Economics and Incentives

  • Token economics design should align with platform goals, whether maximizing token purchases or usage.
  • Incentivizing specific behaviors with tokens depends on the platform's nature and target users.
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