Bell Curve
Go-To-Market Strategies in Crypto | Jim & Myles
Jan 21, 2025
Jim Parillo from Figment Capital and Myles O’Neil from Delta dive into the intricacies of go-to-market strategies in the crypto space. They discuss the importance of token economics and user incentivization for startup success. The conversation also covers the phases of growth and how to identify target users at each stage. Additionally, they share insights on product positioning, community engagement, and lessons learned from pioneering founders that continue to shape the industry.
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Quick takeaways
- Tokens are vital for platform economies, driving growth through increased trading activity and necessitating thoughtful token supply management.
- Effective go-to-market strategies in crypto require clear positioning and tactical execution to simultaneously engage developers and attract token investors.
Deep dives
The Importance of Tokens in Platform Economies
Tokens are essential for the growth of platform economies, as their availability directly correlates with economic scale. A larger number of tokens typically results in more vibrant trading volumes and transaction activity, exemplified by Solana's ecosystem and its success with initiatives like Pump.Fun. This relationship illustrates a flywheel effect where increased token use promotes further growth, making it vital for platforms to deploy an adequate supply of tokens. By focusing on enhancing their token economies, platforms can optimize their infrastructures to handle spikes in trading activity effectively.
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