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Go-To-Market Strategies in Crypto | Jim & Myles

Bell Curve

CHAPTER

Blockchain Identities and Market Dynamics

This chapter examines the unique cultural identities of major Layer 1 and Layer 2 blockchain networks, such as Bitcoin and Ethereum, and how they affect user perceptions and developer engagement. It also forecasts the future landscape of notable L1s by 2040, discussing the significance of brand identity in the competitive cryptocurrency market.

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