6 Figure Creative #392: Paid Ads vs Organic Content: What Actually Works in 2026?
6 snips
Dec 9, 2025 Three marketing experts dive into the intense debate between paid ads and organic content. They emphasize that relying solely on organic efforts can feel like playing on hard mode and often requires dozens of videos to gain traction. A surprising revelation is the perception that running ads signifies desperation, especially among freelancers. The conversation highlights when organic strategies excel, the benefits of combining ads with organic efforts, and offers tips for navigating content creation in 2026 with a focus on AI-driven personalization.
AI Snips
Chapters
Transcript
Episode notes
Faucet Vs Drip Marketing
- Paid ads act like a faucet that turns leads on quickly while organic content is a slow steady drip that builds over time.
- Combining both gives immediate leads from ads and long-term validation from organic content.
Run Ads First To Get Data
- Start with paid ads to get fast, testable data and then layer organic content to amplify results and build trust.
- Use ad profits to fund organic strategies once you confirm a profitable funnel.
Prioritize Permanent Channels
- Focus organic efforts on permanent channels like YouTube, podcasts, and your own website because content there endures and gains search value.
- Short-lived feeds (TikTok/Instagram) are useful but less permanent and less likely to build lasting discoverability.