The Game with Alex Hormozi

Quick Tips on Pricing to Make More Money This Week | Ep 756

55 snips
Aug 30, 2024
Discover how to significantly increase your profits with innovative pricing strategies. Learn the power of introducing high-ticket items to your offerings, creating psychological anchors for customers. Get insights on regularly adjusting prices to keep pace with market changes. Alex also shares practical tactics that can be applied immediately, making sure your business thrives regardless of what you sell. Get ready to transform your approach to pricing and maximize your earnings!
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ADVICE

The 100x Rule

  • Include a very expensive offer you don't expect to sell.
  • This anchors other prices and may attract unexpected sales.
ANECDOTE

Weight Loss Business Success

  • A weight loss business tripled profits by adding a 6x pricier offer.
  • This demonstrates the potential of high-ticket items and overcoming pricing fears.
INSIGHT

Whale Hunting

  • Offering a low price to high-budget customers loses more potential profit.
  • A $100 offer to a $1000 budget loses $900 versus a $1000 offer to a $100 budget losing $100.
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