Your Startup Will Fail Because You Don't Listen

Russell Brand is the Founder & Managing Director of Resonsible, which consults companies on their IT and general strategy, and he says your startup will fail because you don't listen. In this interview, startup advisor Russell Brand gives a brutally honest assessment of why most founders fail. He argues that as many as 19 out of 20 companies fail because their founders don't listen, primarily to their customers. They are too focused on their "solution in search of a problem" and ignore critical feedback until it's too late. Russell also explains why having goals without systems is a recipe for long-term unhappiness, and why co-founder misalignment on what "success" means is a primary reason that three-quarters of businesses with exit opportunities fail to capitalize on them. Check out the company: https://responsible.com

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🕒 CHAPTERS

00:00 - Why You Should Listen to Your Grandfather

03:30 - The #1 Red Flag in a Founder

06:15 - The Fatal Flaw: "Solutions in Search of Problems"

09:00 - Why Co-Founder Misalignment Will Destroy Your Business

12:30 - Are You Pitching a "Perpetual Motion Machine"?

16:00 - I Don't Care About Your "Wins" or "Losses"

19:45 - Why Your Goals Are a Recipe for Unhappiness

23:00 - The Final Warning: A Startup is a 10-Year Project

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