Stop Struggling: How to Choose a Niche That Sells

20 snips

Nov 27, 2025

Feeling stuck in your business? It might not be your marketing but a lack of clarity in your niche. Learn why speaking to everyone holds you back, and how specialists command trust and higher fees. Discover the importance of refining your niche over time and the three core markets: health, wealth, and relationships. Jasmine shares a four-step niche validation quiz, emphasizing urgent, painful problems that people will pay to solve. Tune in for practical tips to define your audience and ensure you're equipped for success!

Ask episode

AI Snips

Chapters

Transcript

Episode notes

INSIGHT

Specificity Multiplies Value

A specific niche increases the value of your expertise because rarity creates willingness to pay more.
Clarity on niche and offer makes marketing and selling exponentially easier.

ADVICE

Choose Clarity Over Perfection

Focus on a clear niche and offer now rather than perfecting them forever.
Refine both over time as you market and learn from real feedback.

INSIGHT

Market Versus Niche Distinction

Markets are broad categories while niches are specific subgroups with shared problems.
Trying to speak to everyone makes your message land for no one.

Get the Snipd Podcast app to discover more snips from this episode

Get the app

DM me “10K” to learn more about The Consistent $10K!

↓

Feeling stuck even though you’re doing all the right things in your business? You might not have a marketing problem—you might have a clarity problem.

In this episode, I’m breaking down why your niche and offer are the foundation of everything in your business—and how getting them right makes selling and marketing 10x easier.

We’ll cover:

Why speaking to everyone isn’t helping you grow
The difference between a market and a niche (and why it matters)
How specialists build trust—and get paid more

If your message isn’t landing or your offer isn’t converting, this episode is the reset you need.

🎯 Clarity over perfection. Always.

Click >>PLAY<< to hear all of this and:

[00:00] Why people pay more for certainty (and how to use that in your business)

[01:05] The real reason your marketing isn’t working (hint: it’s not your Instagram strategy)

[02:04] Why clarity beats perfection—and how to refine your niche over time

[03:06] What a niche actually is—and why “working moms” isn’t specific enough

[04:58] The difference between a market and a niche explained with relatable examples

[05:49] How to build connection and trust through your niche

[06:06] Specialists vs. generalists: who gets paid more and why?

[07:11] How specialization builds trust and makes you easier to find

Listen to Related Episodes:

For full show notes, visit jasminestar.com/podcast/episode600

You know that feeling when you find a platform that just works—and you never have to worry about switching? That’s been me and Showit for the past 10+ years.

I built my website with Showit because it gives me total design freedom.

If you’re ready to build a website that works FOR you—and not against you—head to JasmineStar.com/showit for a 14-day free trial + first month free when you subscribe!