The Next Wave - AI and The Future of Technology Your Videos Are Now AI Agents
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Jan 6, 2026 
Victor Riparbelli, CEO and co-founder of Synthesia, discusses the future of AI-generated videos that can interact and communicate like real people. He explains how lifelike avatars are transforming business training and personalized marketing by utilizing body language and accent preservation. Victor shares surprising applications, from barbers to corporate analysts, and highlights the ethical guidelines Synthesia adheres to in using AI. He envisions a future with personalized video tutors and stresses the importance of critical thinking and creativity in an AI-driven world.
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Video Costs Drop, New Formats Emerge
- AI will drive the marginal cost of producing video toward zero, removing time and skill barriers.
- That democratization will create new native video formats like interactive, conversational agents.
Turn Videos Into Interactive Tutors
- Replace static videos with interactive agents that let viewers ask questions or role-play scenarios.
- Use conversational video agents for training, coaching, and practicing real tasks to improve retention.
From Local Barbers To UBS Analysts
- A barber shop in Brazil used avatars to create niche videos about haircuts, showcasing grassroots creativity.
- UBS gave about 200 analysts avatars to turn text market updates into video communications for clients.