Quick wins for teams using Synthesia

Get our AI Video Guide: https://clickhubspot.com/rhj

Episode 91: How far has AI video really come—and what happens when your digital self can work, teach, or sell for you? Matt Wolfe (https://x.com/mreflow) and Maria Gharib (https://uk.linkedin.com/in/maria-gharib-091779b9) sit down with Victor Riparbelli (https://x.com/vriparbelli), CEO and co-founder of Synthesia, the company leading the charge in AI-generated avatars that can communicate in over 140 languages.

Victor’s background includes pioneering research in AI video, growing Synthesia since 2017 to become an industry leader in lifelike, customizable avatars used for everything from business training to personalized marketing at scale.

This episode dives deep into what the rise of AI video agents means for the business world, what it takes to create realistic digital avatars (hint: it’s all about the body language), and how lowering the cost and complexity of video creation is changing internal communication and customer engagement. Plus, hear Synthesia’s ethical approach to deepfakes, licensing data, and critical business use cases that work right now (and not just as novelty). If you've ever wondered how close we are to having your AI twin closing deals or teaching your kids, this is the one to check out.

Check out The Next Wave YouTube Channel if you want to see Matt and Nathan on screen: https://lnk.to/thenextwavepd

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Show Notes:

• (00:00) AI Avatar and Future Video

• (03:54) AI-Driven Interactive Video Evolution

• (07:45) Corporate Shift to Video Communication

• (11:42) AI Improving Digital Human Realism

• (13:12) Accent Preservation in Voice Technology

• (16:41) Video to Replace PowerPoints

• (20:11) Balancing Content Moderation Challenges

• (22:50) Regulating AI Outputs, Not Inputs

• (26:36) Conversational Learning Revolution

• (29:56) Future of AI-Powered Video Creation

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Mentions:

• Victor Riparbelli: https://www.linkedin.com/in/victorriparbelli/

• Synthesia: https://www.synthesia.io/

• Victor’s Ted Talk: https://www.youtube.com/watch?v=6wCml0g2mRE

• Shutterstock: https://www.shutterstock.com/

• Google Translate: https://translate.google.com/

• Runway ML: https://runwayml.com/

• Kling: https://openart.ai/video/i2v/kling2.1

• Veo: https://v03ai.com/home

• Sora: https://www.sora-2.studio/

Get the guide to build your own Custom GPT: https://clickhubspot.com/tnw

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Check Out Matt’s Stuff:

• Future Tools - https://futuretools.beehiiv.com/

• Blog - https://www.mattwolfe.com/

• YouTube- https://www.youtube.com/@mreflow

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Check Out Nathan's Stuff:

• Newsletter: https://news.lore.com/

• Blog - https://lore.com/

The Next Wave is a HubSpot Original Podcast // Brought to you by Hubspot Media // Production by Darren Clarke // Editing by Ezra Bakker Trupiano