the Learn-It-All™ podcast 85: Why a Strong Personal Brand Matters More Now Than Ever—and How to Create Yours | Ben Albert
Are you struggling to make your personal leadership brand resonate with others?
This episode of The Learn-It-All Leader Podcast addresses ways business leaders can overcome self-doubt and build an authentic personal brand that elevates their voice and influence.
Learnit CEO Damon Lembi and Ben Albert, founder of Balbert Marketing and host of the Real Business Connection Network discuss Ben’s personal story of navigating the challenges of corporate life, losing his job during the COVID-19 pandemic, and emerging as a successful entrepreneur by building his personal brand. He reveals how leaders can tap into their own strengths, embrace their story, and create a powerful, relatable brand that resonates in today's business world. The episode offers a roadmap for business leaders to step out of their comfort zone and amplify their impact. If you’re ready to unlock the power of personal branding and step into your full leadership potential, this episode is full of valuable insights and strategies that will help you grow your business and personal influence.
This Episode Covers:
- How to stop “playing small” and embrace leadership roles
- Personal branding strategies that build trust and visibility
- The power of storytelling in connecting with clients and teams
- How raw, authentic content can be more effective than polished presentations
- The importance of curiosity and learning from everyone you meet
- Steps to launch a podcast or build your presence as a guest
Episode Highlights:
(00:00) Introduction to Ben Albert – Damon introduces Ben Albert, founder of Balbert Marketing and host of Real Business Connections, diving into Ben’s journey from COVID setbacks to entrepreneurial success.
(01:32) Building a Personal Brand – Ben explains the importance of personal branding and why aligning it with your values can set you apart.
(05:30) Leveraging LinkedIn – Ben discusses how to use LinkedIn effectively for networking, connecting, and establishing yourself as a thought leader.
(09:00) Overcoming Imposter Syndrome – Ben shares his approach to stepping outside of his comfort zone and taking action despite doubts.
(12:33) Staying Consistent and Real – Ben talks about why showing up authentically on social media resonates with audiences and builds trust.
(17:00) Starting a Podcast – Ben offers advice on whether to guest on podcasts or start your own and how podcasting can help you expand your reach.
(21:30) The Power of Networking – Ben emphasizes the importance of networking and collaborating with peers to grow both personally and professionally.
(33:18) Final Thoughts on Branding – Damon and Ben wrap up with actionable advice for leaders and entrepreneurs on creating a brand that’s true to who they are.
About Ben
Ben Albert, founder of Balbert Marketing, helps business leaders grow their personal brands and attract ideal clients through proven online marketing systems. As the host of the Real Business Connection Network, he shares insights on business growth and leadership across five podcasts. Ben’s journey from corporate burnout to thriving entrepreneur has inspired leaders to embrace storytelling and personal branding as tools for success, with endorsements from influential figures like Mark Schaefer and Jordan Harbinger.
Resources Referenced:
Book: The Success Principles--How to Get from Where You Are to Where You Want to Be by Jack Canfield
Real Business Connections Network
The Real Business Connections Podcast
Podcast Contact:
Website: www.learnit.com
Email: podcast@learnit.com
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