Daybreak Rapido wants to make food delivery affordable. But can its restaurant-first strategy dish out profits too?
10 snips
Jun 12, 2025 A new contender is emerging in India's food delivery scene, aiming to shake up the established giants. With a zero-commission approach and meals priced as low as ₹150, this startup is focused on delivering affordability. However, the big question remains: how will it turn a profit? The challenges of last-mile delivery and partner retention are highlighted, with insights into how established players like Swiggy are adapting to the competitive landscape. Can this innovative strategy attract budget-conscious diners?
AI Snips
Chapters
Transcript
Episode notes
Rapido Challenges Food Delivery Giants
- Rapido aims to challenge the Swiggy-Zomato duopoly in India's food delivery market.
- It leverages its existing ride-hailing logistics network and 30 million users to launch a new food delivery platform called Only.
Zero Commissions to Cut Prices
- Rapido will not charge commissions or platform fees, aiming for equal pricing online and offline.
- This strategy targets reducing the up to 40% price hike customers face on existing platforms, addressing a big deterrent for online food orders.
Low Fees Model With NRAI Support
- Rapido's Only platform charges low delivery fees and minimal commissions based on order value, negotiated with the National Restaurant Association of India.
- This low-cost model encourages transparency and affordability, aiming to disrupt the traditional food delivery economics dominated by high fees and inflated menu prices.