

Are budget food brands really worth the savings they offer?
May 31, 2025
Exploring the rising popularity of budget food brands, the discussion highlights significant price differences, such as rice priced at a striking 52 pence compared to 1.80. With the cost of living crisis, many Brits are opting for these economical choices, with over 70% planning to stick with them long-term. The podcast also delves into the quality of these products and offers insights into when it's wise to choose budget options. Can you really save without sacrificing quality? Tune in to find out!
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Asda Rice Price Example
- Asda's Just Essentials rice costs 52 pence per kg, while their standard own-brand rice is £1.80 per kg, showing a 246% price increase.
- Without store brands, shoppers pay up to 833% more for Ben's Original rice, illustrating huge price gaps among brands.
Quality Variations in Budget Brands
- Budget brands generally offer low-cost options with basic packaging often found at shelf bottoms.
- Quality varies: basic staples compete well, but budget meats and processed foods often contain additives and lower-quality ingredients.
Hidden Risks in Budget Foods
- Some budget brands use minced fish, battery-farmed eggs, and preservatives like nitrites, which may raise health and ethical concerns.
- Few budget options offer fresh, quality vegetables, a concern as people cut fruit and veg on tight budgets.