The Google Ads Podcast Cracking the YouTube Algorithm for a Successful YouTube Channel
Our YouTube channel recently reached 26k subscribers! It’s also our strongest lead generation tool and is where I go for all of my hirings. Here are the 9 things I’ve learned about cracking the YouTube algorithm for a successful YouTube channel.
First, I need to thank Evan Carmichael and Uzair Kharawala for all of their guidance and mentorship in launching our YouTube channel.
Post every single day
Make sure to niche down!
You want your videos to be 10 minutes or longer
Aim for a 70% retention at the 60-second mark
Your primary call to action should NOT be to leave YouTube
Thumbnails are absolutely key
Your title needs to be clear and compelling but shouldn’t over-sell the video
Use the video description to offer additional resources, time-coded notes, and deeper calls to action
Ask for the like and subscribe!
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0:00 Cracking the YouTube Algorithm
1:07 Post every single day
2:53 Make sure to niche down!
6:33 You want your videos to be 10 minutes or longer
8:49 Aim for a 70% retention at the 60-second mark
11:01 Your primary call to action should NOT be to leave YouTube
11:54 Thumbnails are absolutely key
12:48 Your title needs to be clear and compelling but shouldn’t over-sell the video
13:02 Use the video description to offer additional resources, time-coded notes, and deeper calls to action
13:45 Ask for the like and subscribe!
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