052 Maximising Clinic Growth with Efficient Marketing Strategies with Michael Schumacher

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🎙️ Welcome to the "Treat Your Business" Podcast!

In this episode, your host Katie Bell catches up with Michael Schumacherfor a dive deep into the world of clinic growth, emphasising the significance of efficient marketing strategies.

Katie and Michael stress the importance of time management in clinic operations, encouraging clinic owners to allocate dedicated time for essential activities. The conversation touches on the need for clinics to conduct regular audits, analyzing elements such as team-patient communication, website content, and Google reviews. Michael highlights the significance of adopting a customer-centric approach, making content relatable and engaging for the audience.

Katie and Michael also discuss the challenges of marketing in the healthcare industry, addressing common fears and misconceptions. Michael shares practical advice on selecting the right marketing agency, emphasizing the importance of industry knowledge, client testimonials, and transparent reporting.

Key Takeaways:
1. Time Blocking for Growth: Allocate specific time for crucial activities, focusing on tasks that contribute directly to business growth.
2. Effective Auditing: Conduct regular audits of clinic elements like team-patient communication, website content, and online reviews.
3. Customer-Centric Marketing: Make content relatable and engaging, considering the perspective of potential patients.
4. Choosing a Marketing Agency: Prioritise agencies with industry expertise, client recommendations, and transparent reporting.

Join Katie and Michael as they provide practical tips and share experiences to empower clinic owners in their journey towards sustained growth.

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Michael Schumacher HMDG Resource Link:
Website: https://hmdg.co.uk/

Treat Your Business podcast is proudly sponsored by MBST, the groundbreaking technology revolutionising recovery and rehabilitation. Offering a non-invasive, drug-free solution for musculoskeletal conditions and nerve injuries, MBST works at a cellular level to stimulate regeneration. Expand your services and deliver long-term patient improvements without increasing your workload.

Learn more at mbstmedical.co.uk. 

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