AI Agents and Deep Research Hacks. The Latest Updates⏐Holdco Bros. Ep. #149
Mar 28, 2025
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Discover how AI tools like Perplexity are reshaping research with their deep analysis capabilities. Dive into the world of custom GPTs and their practical applications for efficient information retrieval. The discussion also touches on unique trends, like the rising popularity of banana ketchup, and how AI can enhance business strategies. Explore innovative ventures in college towns, including the fascinating journey of an entrepreneur who transitioned from gambling to vending machines. Plus, learn about immersive gaming concepts designed for all ages!
34:35
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Quick takeaways
The podcast emphasizes the transformative potential of AI tools like Perplexity for efficient research and trend analysis in business.
A key theme discussed is leveraging AI for predictive market analysis, enabling industries to proactively adapt to evolving consumer demands.
Deep dives
The Rise of Agent Rappers
Billions of dollars are being invested in agent rappers, leading to a landscape reminiscent of the cryptocurrency boom where many are eager to dive in. The discussion revolves around the potential of transforming into an entity akin to a casino, suggesting a side hustle that capitalizes on this growing trend. The conversation emphasizes that while many companies are betting big on outsourced sales agents, the fundamental question remains: who is effectively using these agents autonomously in their daily tasks? This raises skepticism about the long-term viability and actual implementation of these technologies.
Advancements in AI Research Tools
The podcast highlights the emergence of innovative AI tools like Perplexity, which offer deep research capabilities for just $20 a month, contrasting sharply with more expensive alternatives. These tools are praised for their user-friendly interfaces that efficiently organize information, enabling users to access in-depth analysis without exorbitant costs. Participants discuss how these advancements simplify the research process, allowing for faster results and better output quality. The effectiveness of these AI tools emphasizes the making of smart research decisions, reducing the need for slower, traditional methods.
Discovering Unique Business Opportunities
A fascinating example shared in the episode is banana ketchup, a unique condiment dominating the ketchup market in the Philippines, which has potential in the U.S. market. The discussion reveals that searching for trending foods during travels can spark innovative business ideas, as seen with banana ketchup's rising popularity and market analysis revealing significant demand. Utilizing Google Trends to analyze search volumes provides a data-driven approach to uncovering opportunities in emerging food markets. This showcases how global influences can shape niche products that could find a profitable place in the U.S.
Engaging in Predictive Market Analysis
The podcast explores the idea of leveraging AI for predictive market analysis in various industries, such as fashion, food and beverage, technology, and automotive. By utilizing AI tools to forecast trends and consumer desires, businesses can prepare years in advance, ensuring they remain competitive and relevant. There is a strong argument made for using AI to generate reports that deliver actionable insights derived from real-time data rather than outdated market studies. This proactive approach could revolutionize how industries plan their production and marketing strategies by accurately anticipating consumer needs.
HoldCo Bros are back! In this episode, Nik and I talk about the latest in AI and some unique business ideas. We begin by comparing ChatGPT and Perplexity, highlighting the strengths of Perplexity's deep research function. Our conversation touches on our experiences with custom GPTs and the power of using AI for identifying emerging trends. We also discuss the current reality of AI agents versus more traditional RPA. Later, we explore the idea of leveraging AI to create forward-looking industry reports, a concept brought up by Zach Ashburn. Finally, Nik shares the incredible entrepreneurial journey of Ethan Kohan, from the world of gambling to the unexpected success of vending machines on college campuses.
00:00 The Rise of AI and Research Tools 02:56 Custom GPTs and Their Applications 05:50 Deep Research and Market Trends 08:48 Exploring Unique Business Ideas 12:07 The Evolution of Agents in AI 15:07 Predicting Future Trends with AI 18:01 Innovative Business Models and Side Hustles
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