The New Music Business with Ari Herstand $50K in 2 Months Playing Backyards And How They Did It with More Fatter
More Fatter is an indie-funk pop band from San Francisco, California, currently based in Los Angeles. During the summer of 2021, they embarked on a fully-independent statewide tour performing primarily in backyards. On this episode, half of the band members Tommy and Théo join Ari to discuss exactly how they successfully pulled this off, and share some very insightful tour stories throughout. Find out where they're performing next: https://morefatter.live
2:36 Welcome
5:13 Backyard tour conception story
10:06 The challenge of pitching to the hosts
13:47 Eventbrite ticketing process and free donation-based shows
23:28 Who’s Big Booty Bertha?
24:25 Donation-based shows (continued)
27:38 Keeping merchandise separate
32:08 How the tour reintroduced people to society
33:10 Burning custom CDs of their new album
40:07 Last minute booking stories
48:36 Sleeping arrangements on tour
51:00 Take home gross revenue
55:11 Deciding what cities to tour
59:20 Advice on running your own PA system
1:05:13 How playlists can save the vibe
1:07:09 Different roles within the band
1:10:19 The growth of real fans
1:16:53 Final question
Subscribe to The New Music Business: https://aristake.com/nmb
Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com
Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY
Connect with Ari’s Take:
Website: https://aristake.com
Academy: https://aristakeacademy.com
Instagram: https://www.instagram.com/aristake_
TikTok: https://www.tiktok.com/@aris.take
Twitter: https://twitter.com/ArisTake
YouTube: https://www.youtube.com/user/aristake1
Facebook: https://www.facebook.com/aristake
Connect with Ari Herstand:
Website: https://ariherstand.com
Instagram: https://instagram.com/ariherstand
Twitter: https://twitter.com/ariherstand
YouTube: https://youtube.com/ariherstand
Facebook: https://facebook.com/ariherstand
Connect with More Fatter:
Website: https://morefatter.live
Instagram: https://www.instagram.com/morefatter
Facebook: https://www.facebook.com/morefatterband
Patreon: https://www.patreon.com/morefatter
Hosted on Acast. See acast.com/privacy for more information.