MCP017: Creating Sticky Sweet Websites w/ Jessica Gruber

On the latest episode of the #MeetCoolPeople Podcast, I was joined by Jessica Gruber, the creative strategist and founder of Buzzworks Creations, an international website design agency. Jessica shared her journey of transitioning from print and creative art direction to the digital side of things, and how she found her passion for helping business owners translate their strategies into user-friendly website experiences. She also discussed her approach to building a strong team and the importance of finding the right people to work with.

**Key Takeaways:**

- The importance of a unique value proposition (UVP): Jessica emphasized the significance of having a clear and compelling UVP prominently featured on a website to quickly convey what the business does, who they serve, and how they solve problems.

- Enhancing the call-to-action (CTA): Jessica highlighted the need for an attention-grabbing CTA button, such as "Contact Us" or "Schedule an Appointment," placed distinctly on the website to encourage user engagement.

- Building a strong team: Jessica shared her experience of starting a business as a solo entrepreneur and gradually building a team, emphasizing the value of delegating tasks to focus on core strengths and grow the business effectively.

Jessica's discussion shed light on the fundamental aspects of website design and strategic business growth, providing valuable insights for entrepreneurs and business owners looking to enhance their digital presence.

Connect with Jessica Gruber: https://buzzwks.com