
The Calum Johnson Show Maria Wendt: How She Made $15 Million Selling Digital Products (Beginner Advice)
Dec 8, 2025
Maria Wendt, a digital product entrepreneur who built a $15M business from humble beginnings, shares her remarkable journey and insights. She candidly reveals her early struggles, including a low of just $400 in two years and a $4,000 chargeback that nearly ended her dream. Maria emphasizes the importance of belief and identity shifts for success and discusses her five-step blueprint for beginners to sell digital products effectively. She also offers practical tips on content creation, subtle selling, and forecasts the future of social media and AI’s role in content quality.
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$4,000 Chargeback Near-Quits Her
- Maria lost $4,000 when a client filed a chargeback after receiving a website she built.
- That moment nearly made her quit, but her sister refused to let her give up and pushed her back to work.
Big Wins Are Euphoric, Drops Hurt More
- Hitting milestones brings euphoria, but falling short later hurts more than the initial joy.
- Maria observes emotions but sticks to the plan regardless of good or bad months.
Divorce, Single Mom, And Financial Safety
- Maria discovered her husband's betrayal when her baby was four months old and became a single mom overnight.
- Her low-ticket business and passive income allowed her the financial stability to heal while caring for her child.





