How To Succeed In Product Management | Jeffrey Shulman, Red Russak & Soumeya Benghanem

Best of 2022: Landing a PM Role in the Current Economy

Sep 20, 2023

Hear from PMs at FEVO, SeatGeek, Chewy, and Qualtrics on landing a PM role in the current economy. They discuss networking, highlighting skills, preparing concisely, and knowing your value proposition. They emphasize having a personal mission, improving communication skills, and evaluating job opportunities. They also share tips on resources for new PMs and strategies for landing a PM role, including understanding startup finances and the value of rejection.

56:14

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Quick takeaways

Have a clear and concise value proposition when applying for product management jobs.

Reach out to your network for advice and insights into the company and role.

Early in your product management career, cast a wide net to gain experience and discover new interests.

Deep dives

Value Proposition and Preparation

When applying for product management jobs, it is important to have a clear and concise value proposition. Identify your unique skills and highlight them in interviews. Preparation is key, practice mock interviews, and listen to podcasts or read books to improve your communication skills.

Introduction

3min

Introduction and Journey in Product Management

4min

Career Journeys and Opportunities in Product Management

18min

Importance of Having a Personal Mission

11min

Hiring and Evaluation for Senior Roles

12min

Resources and strategies for new product managers

2min

Tips and Strategies for Landing a PM Role

6min

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Vipin K. Singh (FEVO), Parul Shorey (SeatGeek), Geetika Kapoor (Chewy), and Vikas Khandelwal (Qualtrics) to talk about how to land a PM role in the current economy. For those who are interested in changing to a PM role, these great panelists will share their personal experiences and advice on how to become a PM.

Disclaimer: All opinions of the speakers are their own.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

00:00 Intro
08:23 Landing a product manager role in the current economy
11:37 There are still PM jobs out there
14:14 Network your way to opportunities
17:55 Highlight your skills & build relationships
20:57 Prepare a lot, be concise in communication, & know your value proposition
23:01 Value proposition
25:20 Have a personal mission
26:24 How to become a better communicator
28:00 Book or practice material recommendations
31:53 How to evaluate job opportunities
38:28 Should you go wide or go narrow?
44:15 Final thoughts

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