Importance of Having a Personal Mission

In this episode of the How to Succeed in Product Management Podcast, marketing professor Jeff Shulman and The Product Management Center advisory board member Soumeya Benghanem welcome Vipin K. Singh (FEVO), Parul Shorey (SeatGeek), Geetika Kapoor (Chewy), and Vikas Khandelwal (Qualtrics) to talk about how to land a PM role in the current economy. For those who are interested in changing to a PM role, these great panelists will share their personal experiences and advice on how to become a PM.

Disclaimer: All opinions of the speakers are their own.

Support for How to Succeed in Product Management is brought to you by Apptentive, which enables product managers to measure shifts in customer emotion and gather actionable feedback across the mobile customer journey. To learn more, go to Apptentive.com/UW.

What to Listen For:

• 00:00 Intro
• 08:23 Landing a product manager role in the current economy
• 11:37 There are still PM jobs out there
• 14:14 Network your way to opportunities
• 17:55 Highlight your skills & build relationships
• 20:57 Prepare a lot, be concise in communication, & know your value proposition
• 23:01 Value proposition
• 25:20 Have a personal mission
• 26:24 How to become a better communicator
• 28:00 Book or practice material recommendations
• 31:53 How to evaluate job opportunities
• 38:28 Should you go wide or go narrow?
• 44:15 Final thoughts