

The Sporting Class: Worldwide Leaders, Killer Apps, and Michael Jordan's Special Contribution
10 snips May 16, 2025
David Samson, former president of the Miami Marlins and host of "Nothing Personal with David Samson," teams up with John Skipper, ex-president of ESPN and DAZN, to tackle pressing sports media issues. They delve into ESPN's plans for a new streaming app and its rebranding challenges amidst a competitive landscape. The duo also discusses the impact of Michael Jordan on the NBA, the ethical implications of wealth in corporate decisions, and how nostalgia shapes media narratives today. Their banter adds an entertaining twist to serious industry insights.
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ESPN's Brand Unity Advantage
- ESPN's single brand strategy creates a clear, unified sports identity.
- This simplicity stands in contrast to competitors with multiple sport brand names.
Profit Model Shift in Sports TV
- The cable subscription model was highly profitable with minimal costs.
- Direct subscribers on apps may cost more to support, challenging profit models.
Streaming Bundles vs. Cord Cutting
- Sports streaming bundles have replaced cord-cutting simplicity.
- Consumers end up paying more monthly, not less, despite promises.