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The Sporting Class: Worldwide Leaders, Killer Apps, and Michael Jordan's Special Contribution

Pablo Torre Finds Out

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Branding and Streaming in Sports Media

This chapter explores the critical role of branding in the sports industry, particularly focusing on ESPN's brand identity and its challenges amid competition. The speakers analyze the evolution of sports broadcasting, strategies behind direct-to-consumer services, and the complex dynamics of subscription models in the age of streaming. Additionally, the conversation examines the implications of data collection on marketing and advertising strategies, highlighting the ongoing shifts in consumer preferences and media consumption.

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