In the Pit with Cody Schneider | Marketing | Growth | Startups cover image

In the Pit with Cody Schneider | Marketing | Growth | Startups

Out-of-Home Marketing 101 (Think Billboards) and Gaming YouTube Shorts LESGOOO

Nov 14, 2023
Tim, an expert in out-of-home marketing, shares insights on dominating attention in physical spaces and targeting work-from-home audiences through billboard campaigns. He also discusses the growth of his podcast through YouTube shorts, building a profitable network, and the overcomplication of marketing strategies. The episode delves into the effectiveness of billboards for lawyers and the challenges of measuring out-of-home marketing. Additionally, it explores the use of AI and scheduling apps in content creation and the importance of distribution in content marketing.
55:18

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Out-of-home advertising can effectively dominate people's attention in physical spaces.
  • Data analytics and targeted approaches enhance the impact and ROI of out-of-home advertising.

Deep dives

Out-of-home marketing and YouTube Shorts for podcast growth

The podcast episode discusses the use of out-of-home marketing, specifically billboards, and how it has been leveraged to grow a podcast. The speaker shares his experience of using YouTube Shorts to promote the podcast and build a one-man media company in the out-of-home marketing space. The importance of learning podcasting skills and becoming a growth marketer for podcast growth is highlighted. The episode explores the challenges and opportunities of content marketing, emphasizing the importance of distribution and audience engagement.

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