In Good Company with Nicolai Tangen
Bob Chapek CEO of Disney
Nov 2, 2022
Bob Chapek, former CEO of Disney, shares his insights on storytelling's profound influence on society. He discusses how Disney fosters emotional connections through its iconic characters and films while emphasizing the brand's role in creating magic for families. Chapek draws parallels between sports and business, showcasing the importance of resilience in overcoming challenges. He also navigates the competitive streaming landscape, highlighting the value of branding and collaboration in creating exceptional content. Leadership lessons and perseverance resonate throughout the conversation.
23:18
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Quick takeaways
- Storytelling fosters unity and optimism through shared dreams and aspirations.
- Disney offers more than products, it provides deep emotional connections and meaningful experiences.
Deep dives
The Power of Storytelling at Disney
Disney's CEO, Bob Choppek, discusses the importance of storytelling and its impact on bringing people together under common values and aspirations. He emphasizes that storytelling allows individuals to dream, aspire, and strive for an ideal world, with optimism being a central theme. Choppek highlights the hero's journey as a key element in Disney's narratives, depicting characters facing challenges and evolving into heroes, resonating with audiences on a personal level.
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