The Game with Alex Hormozi Brutally Honest Business Advice | Ep 878
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May 3, 2025 DJ Christofferson, a single father and entrepreneur, discusses relaunching his virtual staffing company while juggling family life. Zach Levine shares insights on transitioning his pain management services from insurance to a cash-based model. The conversation includes tips on increasing prices and perceived value, marketing strategies for customer acquisition, and navigating complex business transitions. Both guests seek practical advice to balance personal fulfillment with business scalability while tackling challenges in their respective industries.
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Transition Insurance to Cash Business
- Transitioning from insurance to cash-pay requires thinking like a normal business with ads and offers.
- Run localized ads with a discounted upfront offer to secure customers and reduce no-shows.
Centralize Sales and Guarantee Delivery
- Centralize sales before changing the roofing business model to gain efficiency.
- Offer an 'on time and on budget' profit guarantee instead of a money-back guarantee to reduce customer risk.
Focus on Software Retention Growth
- Focus on increasing software customer retention to 60% and beyond for growth.
- Use education sales to fund software customer acquisition and concentrate profit on retention improvement.