Leveraging Google Ads and Analytics for Mid-Market Businesses

The company, Wing, focuses on offering remote talent for small and medium-sized businesses, providing a managed marketplace with a software solution beyond virtual assistant services. Through advanced customer discovery, they honed in on their ideal customer profile (ICP) and targeted bottom-of-funnel traffic effectively with Google search campaigns by understanding the customer's keyword universe. By optimizing their website for easy purchasing and setting up detailed analytics with Google Tag Manager, they ensured every dollar spent was efficient in converting leads.