Get Yourself Optimized® 548. Riding the AI Wave with Sam Richter
Jan 15, 2026
Sam Richter, a keynote speaker and sales intelligence pioneer, shares his expertise on practical AI applications. He reveals how automating one repetitive task in his presentations gave him an extra week each year. Sam discusses the difference between traditional and generative AI and introduces his GUIDE framework to reduce AI hallucinations. Listeners will learn about using custom GPTs for personalized experiences and how retail companies can quickly optimize staffing using AI. This episode is all about amplifying human potential through intelligent automation.
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Generative AI vs Traditional AI
- Generative AI is contextual and produces new content via probability predictions rather than just searching the web.
- Traditional AI (machine learning) learns from repeated interactions, while generative AI generates novel outputs from prompts.
Use GUIDE And Ask Clarifying Questions
- Use the GUIDE framework in prompts: Goal, Us, Intended audience, Delivery, Environment, and always end with "Do you have any questions?".
- Tell the model its persona and ask clarifying questions to reduce hallucinations.
Ask AI To Write Your Prompt
- If you can't craft a precise prompt, ask the model to be the world's best prompt writer and produce a detailed prompt for you.
- Use that generated prompt as your input to get more accurate outputs and fewer hallucinations.