Why Barstool Sports is betting on success during a ‘dark time for media’

In seven years at US sports and lifestyle digital media powerhouse Barstool Sports, chief executive Erika Ayers has helped grow revenues from around $2m to above $250m.

Ayers told the latest episode of Press Gazette's Future of Media Explained podcast about the diverse revenue mix that has made this possible - and why the company has continued to grow when other digital-first and social media-heavy media outlets have begun to fall.

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