Michael Rubin, CEO of Fanatics and a leader in e-commerce and collectibles, shares insights on the future of trading cards and NFTs. He discusses the strategic partnership between Candy Digital and MLB, shedding light on fan engagement and market dynamics. The conversation highlights the importance of data-driven decision-making and innovative strategies in sports marketing. Rubin also ventures into the complexities of sports team ownership and the imperative of continuous innovation in an ever-evolving industry.