The GaryVee Audio Experience Building a Business With Sizzle AND Steak | Sit-Down with Fanatics' Michael Rubin
Mar 29, 2022
Michael Rubin, CEO of Fanatics and a leader in e-commerce and collectibles, shares insights on the future of trading cards and NFTs. He discusses the strategic partnership between Candy Digital and MLB, shedding light on fan engagement and market dynamics. The conversation highlights the importance of data-driven decision-making and innovative strategies in sports marketing. Rubin also ventures into the complexities of sports team ownership and the imperative of continuous innovation in an ever-evolving industry.
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All In Challenge and Candy Digital
- Gary Vee credits Michael Rubin with the trading card idea that led to Candy Digital.
- The All In Challenge, co-founded during the pandemic, raised over $60 million for charity.
Sizzle and Steak
- Michael Rubin possesses a rare combination of "sizzle and steak": charisma and operational execution.
- Gary Vee found Rubin's 24/7 work ethic during the All In Challenge unique.
NFT Market Predictions and Strategy
- Most current NFT projects are short-term focused and likely to fail.
- Focus on long-term value and utility for NFT holders, like VFriends' access tokens.