Molly Mahoney, AI content expert, discusses aligning AI-generated content with brand voice, evolving AI tools in marketing space, crafting a brand voice with AI tools, training AI to mimic brand voice, creating custom GPTs, and using AI tools to generate text in a unique brand voice.
Define your unique voice to AI by establishing personality, tone, and themes.
Set clear objectives to guide AI in content creation and align with desired outcomes.
Offer detailed insights about your business to AI for content reflecting brand identity.
Deep dives
Voice: Establishing Your Unique Tone and Personality
In the podcast episode, Molly Mahoney discusses the importance of establishing your voice when using AI tools. This involves defining your personality, tone, language style, and themes. Providing the AI with your unique 'quesadilla of awesome,' or what makes you stand out, is crucial for creating content that resonates with your audience and sounds authentically like you.
Objective: Defining Your Desired Outcome
Molly emphasizes the significance of setting clear objectives when utilizing AI tools. These objectives could include driving sales, increasing webinar registrations, building community engagement, or achieving specific business goals. Clarifying your objective guides the AI in generating content that aligns with your desired outcomes.
Insights: Utilizing Data to Inform Content Creation
The podcast highlights the importance of providing AI tools with comprehensive insights about your business or content strategy. This includes details about your offers, client pain points, brand messaging, and unique selling propositions. By feeding the AI accurate insights, you enable it to produce content that reflects your brand identity.
Composition: Structuring Content for Effective Communication
Molly discusses how AI tools can be used to create content in various formats beyond traditional text. This includes tables, charts, images, and even code. Adjusting the composition of your content, such as using shorter paragraphs or incorporating visual elements, enhances its readability and impact.
Examples: Providing Concrete Models for AI Generation
Lastly, the episode emphasizes the value of offering examples to the AI for reference. Providing specific instances, like engagement questions, Barnum statements, or presentation styles, guides the AI in replicating your preferred content style. These examples serve as templates for the AI to follow and produce content that closely mirrors your unique approach.
Wish your AI content sounded more like you? Want to create AI-written content to match your brand? To discover how to get AI to model your unique voice, I interview Molly Mahoney.