Traction Heroes Going Meta
15 snips
Jan 25, 2026 They explore purpose versus profit and how a company's core aim shapes culture. They talk about using OODA and context-setting to orient teams. They discuss metrics — treating money as an output and focusing on leading inputs. They examine how hiring and incentives can shift culture over time.
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Purpose Above Profit
- Tim O'Reilly frames money as fuel for a mission, not the mission itself.
- Prioritizing a higher purpose produces sustainable value beyond short-term profit.
Working Inside O'Reilly
- Harry Max recounts working at O'Reilly and its culture firsthand.
- He describes his role there and how Tim and Dale shaped his perspective on purpose.
Set Context With Three Questions
- Frame context by asking: where did we come from, where are we now, and where are we going?
- Use that orientation to guide decisions and measure progress toward your mission.
