More or Less: Behind the Stats Why Manchester United can afford to play badly
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Jul 12, 2025 Kieran Maguire, a football finance expert and author of The Price of Football, sheds light on the baffling success of Manchester United despite their poor performance. He explains how the club remains the second most valuable in the world due to strategic sponsorships and a dedicated global fanbase. Maguire discusses the financial powerhouses of elite teams, comparing revenue streams among clubs and revealing how commercial success can bolster a team even when they play badly. This captivating conversation dives deep into the economics behind the beautiful game.
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Value Amid Poor Performance
- Despite poor on-field results, Manchester United remains the world's second most valuable football club.
- Their financial value is fueled by fan loyalty and long-term global appeal, not recent performance.
Global Brand Power
- Manchester United's value comes from being a global sporting brand and entertainment entity, not just football results.
- Their revenues stem from expansive merchandise and diverse sponsorships across global markets.
Timing Boosted Global Popularity
- The Premier League's launch coincided with satellite TV growth, boosting global exposure.
- Manchester United's early dominance made them a global football attraction.
