Mastering eCommerce Marketing 166. Big Mistakes Brands Make In Influencer Marketing with William Gasner
Today, Eitan Koter sits down with William Gasner, CMO and co-founder of Stack Influence.
William is a 6X founder, a 7-figure eCommerce seller, and has been featured in Forbes, Business Insider, and Wired.
In this episode, they talk about what is really working in influencer marketing today.
William explains why brands are moving away from big celebrity influencers and seeing better results with micro-creators who actually want the product.
They get into product seeding, how it works, and why it creates more genuine content that performs better. William also shares how Stack Influence built a system that protects brands from losing inventory while still scaling influencer campaigns.
You will hear how influencer traffic can help brands rank higher on Amazon, why external traffic matters, and how brands can set up campaigns that actually convert.
Plus, William shares a few common mistakes brands make when they start out and how to avoid them.
Whether you are already working with influencers or just curious how it works, this conversation breaks it down in a way that is easy to understand.
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Guest: William Gasner, Co-Founder, CMO at Stack Influence
William Gasner’s LinkedIn | Stack Influence
Watch the full Youtube video here:
https://youtu.be/8ah5JNMFnYQ
Takeaways:
- Influencer marketing is evolving towards an omnichannel strategy.
- Authenticity is crucial for effective influencer marketing.
- Building a two-sided marketplace presents unique challenges.
- Smaller creators often yield higher conversion rates than larger influencers.
- Product seeding fosters genuine promotion and engagement.
- Brands must have a strong online presence before launching campaigns.
- Understanding target audiences is key to successful influencer collaborations.
- E-commerce marketplaces require strategic visibility to succeed.
- Influencer campaigns can drive significant traffic to Amazon listings.
- The future of influencer marketing lies in genuine relationships and trust.
Chapters:
00:00 The Power of Influencer Marketing
07:04 Building a Two-Sided Marketplace
09:31 The Evolution of Influencer Marketing
14:51 The Shift to Micro-Influencers
17:52 Innovative Product Seeding Strategies
18:03 Streamlined Campaign Launch Process
23:31 Common Mistakes in Influencer Campaigns
26:10 Omnichannel Strategies for E-commerce
30:10 Finding 1Stack Influence and Final Thoughts