Mockingbird Marketing President Conrad Saam. AttorneySync President Gyi Tsakalakis. Crisp Founder & CEO Michael Mogill.

Three legal marketing experts. One unforgettable conversation.

In this episode of The Game Changing Attorney Podcast, these savants sit down to discuss:

• What it means to focus on strategy over tactics
• The importance of running a law firm like a business
• When to build an in-house marketing team and when to partner with an agency
• Why it’s easier to build a personal brand than a business brand
• How AI will change the legal space (and what will always stay the same)

Links & Resources

• Episode Show Notes
• Avvo
• TikTok
• Pay-per-click (PPC)
• Pokémon GO
• Local Service Ads (LSAs)
• Google Business Profile
• Entrepreneurial Operating System (EOS)
• David C. Baker
• Search engine optimization (SEO)
• Customer Relationship Manager (CRM)
• CallRail
• Clubhouse
• Google Ads
• Facebook
• LinkedIn
• Gary Vaynerchuk
• Morgan and Morgan
• Joe Rogan
• Spotify
• YouTube
• Artificial intelligence (AI)
• Non-fungible tokens (NFTs)
• Ray Kurzweil
• Lawmatics
• WordPress
• ChatGPT
• Tom Martin
• United States Department of Justice (DOJ)
• Smith & Jones
• Ryan McKeen