The Game Changing Attorney Podcast with Michael Mogill
205. Gyi Tsakalakis and Conrad Saam — Marketing Mash-Up: Scalable Strategies from Industry Experts
Oct 10, 2023
58:20
Mockingbird Marketing President Conrad Saam. AttorneySync President Gyi Tsakalakis. Crisp Founder & CEO Michael Mogill.
Three legal marketing experts. One unforgettable conversation.
In this episode of The Game Changing Attorney Podcast, these savants sit down to discuss:
- What it means to focus on strategy over tactics
- The importance of running a law firm like a business
- When to build an in-house marketing team and when to partner with an agency
- Why it’s easier to build a personal brand than a business brand
- How AI will change the legal space (and what will always stay the same)
Links & Resources
- Episode Show Notes
- Avvo
- TikTok
- Pay-per-click (PPC)
- Pokémon GO
- Local Service Ads (LSAs)
- Google Business Profile
- Entrepreneurial Operating System (EOS)
- David C. Baker
- Search engine optimization (SEO)
- Customer Relationship Manager (CRM)
- CallRail
- Clubhouse
- Google Ads
- Gary Vaynerchuk
- Morgan and Morgan
- Joe Rogan
- Spotify
- YouTube
- Artificial intelligence (AI)
- Non-fungible tokens (NFTs)
- Ray Kurzweil
- Lawmatics
- WordPress
- ChatGPT
- Tom Martin
- United States Department of Justice (DOJ)
- Smith & Jones
- Ryan McKeen
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